Business folders have been around for a long time, but until recently they were owned and operated by telephone companies in Canada and in the US. With the ability to get directory sites built for the Canadian and US market at a reasonable price with the help of offshore workers, it has now become a growing industry because the search engines love content and you can’t get much more content than a business directory. By offering this content all in one place, it is easier to get a high position than for individual sites, since a website with 300 pages of content tends to score higher than a smaller website.
When you start your new Canadian or American business, you have to make a number of decisions and your very first decision is to decide how you want to advertise and market your business to reach your target customers.
There are many options for you to find customers. You can find customers or let them find you.
How do you find customers for your company?
You can organize networking events, become a member of the local chamber of commerce, network with friends, family and business contacts; cold call in person, cold call by phone, or even hire someone to do the sale.
How do you let customers find your company?
Advertising and marketing are the best way and nowadays you can reach potential customers the best with online advertising because most people in Canada search the internet before they make a purchase. They not only search for the product or service they are considering, but they are also looking for what others say about the product or company they are considering. The internet has become a very useful research tool and you have to make sure you have your Canadian company there.
More than 90% of Canadian and American houses have internet access and most of those houses have more than 1 computer access to the internet. Canada and the US have many remote areas and if those areas are your target market, the internet is definitely something that you should pursue. Also, remember that your presence on the Internet is accessible to the public 24 hours a day, 7 days a week, 365 days a year. It is always there for you to work.
Do you need your own business website?
The price of a domain is less than $ 10 a year and hosting is less than $ 40 for a year, so hopefully, you have $ 50 in your marketing budget. Then you have to have a website made and you have a number of options. You can use Elance to find a web designer for around $ 250 or more or just use WordPress, which most hosting companies can install for free.
Building the website is the easy part, finding your local customer on the internet is difficult because it takes a lot of SEO work to get your website to the top of the most important search engines.
This is where a Canadian or American business directory is useful because they do all the work to get the high rankings and you simply link your website to theirs and from there you get the leads that click on your website link. It takes time and money to get a high ranking in the search engine, so expect you to pay anywhere from $ 25 a month for a listing in a business directory in Canada that has enough traffic to generate sales. Since the concept of a business directory in Canada is relatively new, you should compare what you get for each ad dollar. Here is an example of a business directory in Canada where only recommended businesses can be listed. You can search for similar US directories in Google.
As with any marketing and advertising, you cannot use your entire budget for customer acquisition, because not all customers respond to the same marketing. You must diversify to other areas such as newspaper ads and flyers to reach more and more of your target market. Don’t forget to test before you make large expenses because you must determine which ads work for your business.